–noun:
1. an online marketplace for consumers to buy from small businesses, independent professionals, and entrepreneurs
2. a movement or critical mass of people who support small business
3. an

Online Marketplace for small business owners

-verb:
1. to spend conscientiously in a manner that supports small business
2. to personalize a business by highlighting the owner and its employees


2008; root word shu is the nickname of the co-founder of Shustir.com, Shulammite Kim. Naming the site after Shu naturally coincides with the mission of Shustir.com - to put a face on small business. The word stir was added at the end to capture the excitement, movement and change towards conscientious spending that Shustir.com embodies.